--- title: About Forum3 description: Forum3 is pioneering the next generation of loyalty. They take the best of Web3 and bring it to Web2 brands through premiere consulting. Additionally, Forum3 is a Web3-powered universal loyalty platform. image: https://www.ar.ca/hubfs/Form3-Logo.png --- [![Arca](https://www.ar.ca/hs-fs/hubfs/arca_square_576x576.png?width=70&height=50&name=arca_square_576x576.png "Arca")](https://www.ar.ca/) [![Get in Touch](https://no-cache.hubspot.com/cta/default/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3.png)](https://cta-redirect.hubspot.com/cta/redirect/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3) ** ** ** [![Arca](https://www.ar.ca/hs-fs/hubfs/arca_square_576x576.png?width=60&height=30&name=arca_square_576x576.png "Arca")](https://www.ar.ca/) [![Get in Touch](https://no-cache.hubspot.com/cta/default/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3.png)](https://cta-redirect.hubspot.com/cta/redirect/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3) ** ** ** Search **Menu** ** ** [![Data Room](https://no-cache.hubspot.com/cta/default/4536350/72e2934a-0f70-4634-897e-b99fd4807a9b.png)](https://cta-redirect.hubspot.com/cta/redirect/4536350/72e2934a-0f70-4634-897e-b99fd4807a9b) [![Get in Touch](https://no-cache.hubspot.com/cta/default/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3.png)](https://cta-redirect.hubspot.com/cta/redirect/4536350/28ac2c2f-186c-436f-9682-1169cf946ad3) [**Portfolio Companies](https://www.ar.ca/portfolio-companies) # About Forum3 [**![Form3-Logo](https://www.ar.ca/hs-fs/hubfs/Form3-Logo.png?width=400&height=209&name=Form3-Logo.png)**](https://www.forum3.com/) **Description:** Forum3 is pioneering the next generation of loyalty. They take the best of Web3 and bring it to Web2 brands through premiere consulting. Additionally, Forum3 is a Web3-powered universal loyalty platform.  **Differentiator:** Up until now, loyalty programs have not been powered by Web3, as the Web3 concept is just coming to fruition. Forum3 gives traditional brands a way to explore the customer engagement and loyalty mechanisms available in the Web3 ecosystem.  **Opportunity:** Current loyalty programs are siloed and limited in scope. Additionally, they do not support the meaningful connection between consumers and brands. The inclusion of Web3 changes this and facilitates consumer participation, community engagement, and brand storytelling.    **Customers:** Forum3’s customers are customer-facing regional brands, creators, and influencers. **Team:** Andy Sack, the Co-Founder, has over 25-years experience running and investing in high-tech and finance-related businesses. Andy is the founder and Managing Partner of KeenCrypto, a fund of blockchain-native venture funds. From 2015-2021, Andy served as a consultant to Satya Nadella, CEO of Microsoft, on new product innovation. Previously, Andy was Managing Partner of Founder’s Co-op and the Managing Director of TechStars Seattle, where his funds were seed investors in 4 current unicorns.  Adam Brotman, Co-Founder, is a long-time technology innovator. Adam is passionate about helping brands build meaningful customer relationships through loyalty, mobile technology, and personalized digital engagement. Adam was recognized as one of the 100 Most Creative People by Fast Company in 2012 and was named CDO of the Year by the CDO Club in 2015. Most recently, Adam was Co-CEO, President, and Chief Experience Officerat J.Crew, where he was responsible for launching their first-ever loyalty program. Previously, he spent a decade in various leadership roles at Starbucks, where he served most of his tenure as the first Chief Digital Officer of a major public company and also spent time as Executive Vice President of Global Retail Operations.  Topics:[Gaming](https://www.ar.ca/portfolio-companies/topic/gaming)[P2E](https://www.ar.ca/portfolio-companies/topic/p2e) ### Arca Los Angeles I New York (424) 400-7444 info@ar.ca [![LinkedIn](https://www.ar.ca/hubfs/LinkedIn.png "LinkedIn")](https://www.linkedin.com/company/arcafinance/mycompany/) [![Twitter](https://www.ar.ca/hubfs/Twitter.png "Twitter")](https://twitter.com/arca) [![Youtube](https://www.ar.ca/hubfs/Youtube.png "Youtube")](https://www.youtube.com/c/Arcafinance) ### Contact Us Copyright © 2025 Arca Holdings. 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